Career Quest with Emily

Friday, March 5, 2010

Career Branding: A Way to Keep Your Career From Flat Lining

Typically when you hear the word "branding" you immediately associate it with a business.

Branding your career is becoming more important with the challenges of today's job market. It is very essential for people especially potential employers to know who you are and what you do.

How do you build your brand? How do you get the word out?

Building your brand will require some introspection. What do you want people to automatically think about when your name is mentioned? For instance, when you hear the names below what comes to mind:

  • Bill Gates - ?
  • Steve Jobs -?
  • Warren Buffet - ?

This is exactly what you want to happen with you. To build the brand you need to get the word out. This can be done in various ways such as:

  • Building an internet presence (i.e. Facebook, LinkedIn, Twitter, Youtube, etc)
  • Joining and participating in Professional organizations
  • Volunteering
  • Speaking
  • Writing

Have fun branding your career!